Setting up Prebid for AMP in Google Ad Manager

This page describes how to set up a line item and creative to serve on AMP pages with Prebid.js.

For engineering setup instructions, see Show Prebid Ads on AMP Pages.

Line Item Setup
Creative Setup
Further Reading

Line Item Setup

In addition to your other line item settings, you’ll need the following:

Enter the Inventory Sizes of the creatives you want the line item to use, e.g., 300x250, 300x50, etc.
Set the Type to Price Priority
Set Display creatives to One or More.
Set Rotate creatives to Evenly.
In the targeting section, select Key-values targeting. You’ll need to coordinate with your development team on what key-values you want to target.

Save your line item and add a creative.

Creative Setup

On the new creative screen, select the Third party creative type.

Ensure that the Serve into a SafeFrame box is checked.

Enter the below code snippet in the Code snippet text area.

Important: If you’re using the Send All Bids scenario (where every bidder has a separate order), the creative and targeting will be different from the example shown here. See Send All Bids for details.

<script src="https://cdn.jsdelivr.net/npm/prebid-universal-creative@latest/dist/creative.js"></script>
<script>
  var ucTagData = {};
  ucTagData.adServerDomain = "";
  ucTagData.pubUrl = "%%PATTERN:url%%";
  ucTagData.targetingMap = %%PATTERN:TARGETINGMAP%%;
  ucTagData.hbPb = "%%PATTERN:hb_pb%%";

  try {
    ucTag.renderAd(document, ucTagData);
  } catch (e) {
    console.log(e);
  }
</script>

You can always get the latest version of the creative code from the AMP example creative file in our GitHub repo.

Setting up Prebid for AMP in Google Ad Manager

Line Item Setup

Creative Setup

Further Reading