Overview 
What is Prebid?
About Prebid.org
Project Principles
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Header Bidding Wrapper
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Prebid.js
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Supply Chain Object
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Prebid Mobile
General
For iOS
Code Integration
iOS Mobile API
Ad Unit
Banner Ad Unit
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Native Ad Unit
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Targeting Parameters
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Prebid Mobile Object
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For Android
Code Integration
Android Mobile API
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Prebid Mobile Object
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For Ad Ops
Setup Line items For Google Ad Manager
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Setup Line Items For MoPub
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Price Granularity
Dr. Prebid Validation App
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Prebid
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Prebid Universal Creative
Send All Bids
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Guide to Ad Manager
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Setting up Native (Alpha)
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Setting up Long-Form Video
Freewheel
Setting up Long-Form Video
AppNexus Publisher
Setting up Prebid
Smart Ad Server
Setting up Prebid
Studies
Prebid Video
Overview
Prebid.js for Video Overview
Getting Started with Video for Prebid.js
Getting Started with Long Form Video for Prebid.js
Show Video Ads with Google Ad Manager
Show OTT Video Ads with Prebid
Outstream Video Ads
Training Videos
Examples
Instream
Brid
Brightcove
Flowplayer
JW Player (Platform)
JW Player (Hosted)
JW Player (Playlist)
Kaltura
Ooyala
Radiant
VideoJS
Prebid Server
Brid
JW Player (Platform)
JW Player (Hosted)
JW Player (Playlist)
JW Player (Player 7)
Kaltura
Ooyala
Radiant
VideoJS
Cross Player
Flowplayer
JW Player
Kaltura
VideoJS
Outstream
Google Ad Manager
Radiant
No Server
Long-Form (Ad Pods)
Freewheel
Prebid Server
Prebid Server Overview
Developers
Add A New Analytics Module
Add A Bidder
Prebid Server Bidders - Additional Info
Cookie Sync Technical Details
COPPA Compliance
Currency Converter
Default Request
GDPR Mechanics
Stored Requests
Endpoints
Formats
Support
Prebid Mobile Guide to Privacy Regulation
Important:
This resource should not be construed as legal advice and Prebid.org make no guarantees about compliance with any law or regulation. Please note that because every company and its collection, use, and storage of personal data is different, you should also seek independent legal advice relating to obligations under European and /or US regulations, including the GDPR, the existing ePrivacy Directive and CCPA. Only a lawyer can provide you with legal advice specifically tailored to your situation. Nothing in this guide is intended to provide you with, or should be used as a substitute for, legal advice tailored to your business.
Prebid Mobile Guide to European Ad Inventory and Providing Notice, Transparency and Choice (GDPR)
Note:
In order for publishers to meet their transparency, notice and choice/consent requirements under the GDPR and the existing ePrivacy Directive, Prebid Mobile supports the IAB Europe Transparency & Consent Framework (the “Framework”).
This is a reference for mobile app publishers using Prebid Mobile to surface notice, transparency and choice to end users located in the EEA and signal approved vendors and, where necessary, pass consent, to demand sources and their vendors.
This is a reference for mobile app publishers using Prebid Mobile to surface notice, transparency and choice to end users located in the EEA and signal approved vendors and, where necessary, pass consent, to demand sources and their vendors.
Framework APIs
Prebid Mobile provides two APIs for app publishers to use with the Framework. These APIs allow you to:
- Define whether European privacy regulations should apply
- Set the IAB Europe (IAB) consent string
This information will be persisted by Prebid Mobile and will be added to each ad call. Publishers/Consent Management Platforms (CMPs) are free to store these values in an NSUserDefaults/SharedPreferences interface (as defined by Mobile In-App CMP API v1.0: Transparency & Consent Framework) instead of passing them via the new APIs, and Prebid Mobile will read the values as a fallback.
Publishers are responsible for providing notice, transparency and choice and collecting consent from their users in accordance with the Framework policies, either using their own CMP or working with a vendor.
All vendor SDKs (including mediation SDKs) are responsible for looking up approved vendor and consent information on their own.
California Consumer Privacy Act (CCPA)
Note:
In order for publishers to meet their user consent requirements under the CCPA, Prebid Mobile supports the IAB US Privacy signal as defined in the in-app section of the IAB US Privacy signal for CCPA.
This is a reference for mobile app publishers using Prebid Mobile to surface notice, transparency and choice to end users located in California, United States, passing consent where necessary, to demand sources and their vendors.
This is a reference for mobile app publishers using Prebid Mobile to surface notice, transparency and choice to end users located in California, United States, passing consent where necessary, to demand sources and their vendors.
Consent Signal
Prebid mobile supports the IAB US Privacy signal implementation for CCPA. Publishers will be required perform the following actions:
- Collect consent from eligible CCPA users
- Translate consent signal into IAB US Privacy String format
- Store IAB US Privacy signal in NSUserDefaults for iOS or SharedPreferences for Android for persistent storage allowing access for vendors per IAB recommendations
The job of the Prebid SDK will:
- Read from NSUserDefaults (iOS) or SharedPreferences(Android) for US Privacy signal
- Prebid SDK will look for the key “IABUSPrivacy_String”, all other key names or spellings will be ignored
- If the “IABUSPrivacy_String” key is present with a non-empty string value, the Prebid SDK will relay the privacy string to Prebid Server in the regs.ext.us_privacy extention
- Not perform or make any attempt to validate or ensure correctness of the US Privacy string
- Not strip any user data or signaling of the request regardless of consent
It is worth noting Prebid Server will be a passthrough as well and will not validate format or correctness of US Privacy signal nor strip any user data from the request either, even if the presence of an opt out.