Prebid.js Analytics

There are several analytics adapter plugins available to track header bidding performance for your site.

Analytics Adapter Cost Contact
Appier Contact vendor Website
Adagio Contact vendor Website
AdxPremium Free to try Website
Assertive Yield (contact for adapter) Free to try (Large accounts $0.002 CPM or sampled < 10mm/m imp.) Website
ATS Analytics Contact vendor Website
Datablocks Analytics Contact vendor Website
Finteza Analytics Contact vendor Website
Google Analytics Free up to a certain volume. See terms Website
Invisibly Analytics Contact vendor Website
Kargo Analytics Contact vendor Website
Livewrapped Analytics Contact vendor Website
LiveYield Contact vendor Website
OpenX Contact vendor Website
PrebidAnalytics by Roxot Paid Website
Prebid Manager Free trial and free up to a certain volume. See pricing Website
PubWise Free & Paid, see pricing Website
PulsePoint Contact vendor Website
RealVu Contact vendor Website
Rivr Analytics Contact vendor Website
Rubicon Project Contact vendor Website
Scaleable.ai Analytics Free & Paid Website
ShareThrough Contact vendor  
Sortable Contact vendor Website
Sovrn Contact vendor Website
STAQ Contact vendor Website
ucfunnel Contact vendor Website
Vuble Contact vendor Website
Yieldone Contact vendor Website
YuktaMedia Analytics Contact vendor Website

None of these analytics options are endorsed or supported by Prebid.org.

How to Integrate an Analytics Adapter

Each analytics provider has specific instructions for using their system, but these are the general steps:

  • Create an account with the analytics vendor and obtain the necessary IDs
  • Build Prebid.js package with the vendor’s analytics adapter
gulp bundle --modules=exAnalyticsAdapter,xyzBidAdapter
  • If required, load analytics JavaScript from vendor directly on the page
  • Call the pbjs.enableAnalytics() function

e.g.

pbjs.que.push(function() {
  pbjs.enableAnalytics({
    provider: 'NAME',
    options: {
    [...]
    }
  });
});

Further Reading

All demos, instructions, documentation and code included on the Prebid.org website are released
under the Apache License. | Credits