March 12, 2020

Prebid.org Support for TCF v2.0


The IAB’s Transparency and Consent Framework (TCF) version 2.0 for enhanced support of GDPR is scheduled to take effect April 1, 2020. This is a major update from TCF version 1.1.

The key changes are:

  • More defined ‘purposes’.
  • More flexibility for the legal bases used by vendors.
  • Different in-page JavaScript API.

References

Consult with your legal counsel before determining how to utilize Prebid features in support of your overall privacy approach.

The following is a summary of how various Prebid components will support TCF v2.0 and the estimated availability dates:

Prebid.js

Support for TCF2 is broken into several phases:

Phase Description Est. Availability
1 DONE - Support a ‘deviceAccess’ flag. Publishers can parse the TCF string on their own and configure Prebid.js appropriately. Mar 18, 2020
2 DONE - Update the [GDPR ConsentManagement module(/dev-docs/modules/consentManagement.html) to read TCF v2.0 strings and forward to bid adapters. Mar 18, 2020
3 Support a ‘default GDPR scope’ flag to allow control over scenarios where the CMP doesn’t respond in time. Mar 25, 2020
4 Update the GDPR ConsentManagement module to support parsing TCF v2.0 strings and enforcing Device Access. Apr 1, 2020
5 Update the GDPR ConsentManagement module to support parsing TCF v2.0 strings and enforcing Purposes 2 and 4 Apr 30, 2020

Prebid Server

Phase Description Est. Availability
1 Support parsing the TCF v2.0 string and enforcing Device Access. Apr 1, 2020
2 Support parsing TCF v2.0 strings and enforcing Purposes 2, 4, 7 and Special Feature 1 Apr 30, 2020

Prebid SDK

Phase Description Est. Availability
1 Support the ‘deviceAccessConsent’ flag and passing TCF v2.0 strings to Prebid Server. Apr 1, 2020

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